Fast Food Industry: A means of boosting Agribusiness in Nigeria

Abstract

Principal Component Analysis (PCA) with Varimax rotation was used to extract factors that were essential to describe quality service needed to achieve customers’ satisfaction in the fast food industry in the study area. The overall Cronbach’s Alpha was 0.875 while the Bartlet Test of Sphericity was also
significant at 1%level. The (PCA) extracted 9 factors with Eigenvalue equal or greater than 1 but only 4 that had at least 3 items per factor were analyzed and named for the study. In the multiple regressions that were applied to know the effects of the indicators on satisfaction, most items of these indicators were
highly significant and they had positive signs indicating their positive effects on satisfaction. Name of the Restaurant was negatively signed in most of these regression models indicating that satisfaction could only be achieved through observance of high quality service and not the names of the operators. The
study attempted highlighting the fact that the Nigerian mono-product economy bedeviled by a recession can regain a momentum through diversification to other sectors of the economy like Agribusiness and fast food industry for income and employment generation. The study also affirmed the fact that satisfaction is the hallmark of good service quality in the fast food industry.