DETERMINANTS OF MARKETERS' INVOLVEMENT IN CASSAVA VALUE ADDITION IN OYO STATE, NIGERIA: A GENDER PERSPECTIVE

Abstract

This study examined the determinants of marketers' in cassava value addition in Oyo State of Nigeria. This study highlights key factors influencing cassava value addition among marketers in Oyo State, Nigeria, offering insights for inclusive growth in the sector. Data were collected from a sample of 89 marketers involved in cassava value addition across four agricultural zones using a cross-sectional design and data from interviews were analyzed using descriptive statistics, Weighted Average Index (WAI), and Factor Analysis. Findings revealed age population of marketers with a mean age of 44.5 years for marketers. Few marketers
(32%) were engaged in farming as their primary occupation. Majority of marketers (78%) were married, with a significant gender imbalance women dominated cassava marketing. Most marketers had secondary and higher education of (46%) and (11%) respectively. The study revealed marketers face severe constraints
especially in rural areas. Despite these challenges, cassava value addition remains a key source of income for rural households, significantly contributing to food security and employment opportunities. Overall, factor analysis reveals that, six global factors with differentiated components explained most of the variance in
marketers' involvement in cassava value addition. Given the results of the study, a holistic approach tailored towards addressing these through improved infrastructure, credit access, training, and market linkages could unlock cassava's full potential to boost food security, economic growth, and inclusive development.